Dr Safaa Sindi is an Assistant Professor in Operations and Supply Chain Management at Coventry University, in the Faculty of Business and Law. She holds a PhD focused on the development of a multidimensional matrix for supply chain management which was tested with Jaguar Land Rover (JLR). Safaa has experience working with corporate clients on consultancy projects and professional development. She is well-published in the field of higher education and supply chain management. Dr Sindi is the Director of the Coventry University Business Simulation Suite (BSS), where she has contributed to the design and development of the suite. Her role involves leading projects on gamification, developing simulation activities for teaching and learning as well as researching the impact of incorporating the use of simulation in higher education as well as on the professional development of corporate clients.